Red Bull to sponsor Leeds' shirts after buying minority stake in club

Red Bull has acquired a minority stake in Leeds United and is set to become the primary shirt sponsor for the English second-tier football club in the upcoming season, as announced on Thursday.

The renowned global drinks brand, most notably recognized for its support of the Formula 1 world champion team, is already associated with football clubs RB Leipzig, Red Bull Salzburg, and New York Red Bulls.

United chairman Paraag Marathe expressed his excitement about Red Bull's partnership, emphasizing the shared vision for the future of Leeds United and the club's esteemed legacy.

The addition of Red Bull marks a significant milestone in the club's history, providing valuable support as Leeds United strives to achieve its full competitive potential both now and in the years to come.

Leeds will be competing in the Championship for a second consecutive season following their defeat to Southampton in the playoff final at Wembley last Sunday.

Red Bull's Chief Executive of Corporate Projects and Investments, Oliver Mintzlaff, expressed the company's commitment to assisting Leeds United in their journey back to the Premier League, aligning with the club's aspirations for success in the top football league globally.